Clay-based lightener with integrated bond enforcing technology that spreads easily and provides utmost precision. Benefits: Unique soft-to-solid formula Up to 7 levels of lift Integrated bond enforcing technology For creative free-hand blonde looks...

Features    Contains hydrating panthenol    Blue counter active yellow pigments    Refreshing mint fragrancePerformance    Lightens quickly and precisely    Ideal for natural hair...

Features    Contains hydrating panthenol    Blue counter active yellow pigments    Refreshing mint fragrancePerformance    Lightens quickly and precisely    Ideal for natural hair...

Features    Does not contain ammonia    With protective dairy proteins    Pleasant rose-tree fragrancePerformance    Gradual, controllable lightening    Ideal for sensitive,...

The bleach that puts you in control •  Regular bleach lightens uncontrollably, often    resulting in white hair when you really wanted blonde hair.  Like an elevator shooting up to the top floor of a building.• ...

Balayage is a highlighting technique that is designed to create very natural-looking highlights that grow out without developing a noticeable and obvious root. This technique is all the rage amongst celebrities and is rapidly growing in popularity. When...