Controlling Blondes - Achieve the Lightest Modern Dimensional Shades 11 Series Designed to neutralize RPC at level 9. Designed to lift on level 5 or lighter. Can be incorporated with Super Boost (000) for extra lift. Recommended for highlighting...

J BEVERLY HILLS COLOUR was created by Juan Juan to ensure that all salon artists are supported by a professional line  providing optimum performance. We have a variable mixing ratio providing everything from a modern, vibrant, dimensional look to a...

J BEVERLY HILLS COLOUR was created by Juan Juan to ensure that all salon artists are supported by a professional line  providing optimum performance. We have a variable mixing ratio providing everything from a modern, vibrant, dimensional look to a...

J BEVERLY HILLS COLOUR was created by Juan Juan to ensure that all salon artists are supported by a professional line  providing optimum performance. We have a variable mixing ratio providing everything from a modern, vibrant, dimensional look to a...

Super Boost is a Pure Ammonia Additive to Increase the Alkalinity of your Formula 3% Ammonia Botanically Infused No Pigment Incorporate up to ½ of your Formula for Extra Lift J BEVERLY HILLS COLOUR was created by Juan Juan to ensure that all...

Zero ammonia for intense colour results without compromise. 100% free from ammonia & ammonia-odour Natural-looking true-to-tone results  Up to 100% white coverage Up to 3 levels of lift (10-series) Improved colour direction, coverage &...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...

The lighter the base shade, the less mix of the Booster is required. These are mainly used to achieve the following different results: To enhance and add intensity with the chosen tone/reflex (add up to 25% of a Booster above the total colour formula,...